Privacy Policy

Last updated: January 1, 2025 · Effective: January 1, 2025

1. Who We Are

Essential Trees Tag Foundation is a domestic nonprofit organization registered in the United States (EIN: 41-4990547), located at 10401 Hendrix Ave NE, Albuquerque, NM 87111. We accept charitable donations in support of our reforestation and conservation mission.

2. Information We Collect

Information you provide directly:

• Name and contact information (email address, phone number, mailing address)
• Payment information (processed securely through third-party payment processors — we do not store full card numbers)
• Donation amounts and campaign preferences
• Messages sent through our contact form
• Newsletter or communication preferences

Information collected automatically:

• IP address and browser type
• Pages visited and time spent on the site
• Referring website or search terms
• Device type and operating system

3. How We Use Your Information

• Process and record your donation
• Send donation receipts and acknowledgment letters
• Provide updates on programs and campaigns you have supported
• Respond to your inquiries and support requests
• Send newsletters and impact reports (only if you have opted in)
• Comply with legal obligations and nonprofit reporting requirements
• Improve our website and communications

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Payment processors: To securely process your donation (e.g., Stripe). These processors are bound by their own privacy and security policies.
• Email service providers: To send you receipts, updates, or newsletters you have requested.
• Legal requirements: When required by law, subpoena, or government regulation.
• Nonprofit compliance: As required for IRS reporting or state-level nonprofit compliance.

5. Payment Security

All payment transactions are processed through PCI-DSS compliant third-party payment processors. We do not store full credit card numbers, CVV codes, or sensitive payment data on our servers. Our website uses SSL/TLS encryption (HTTPS) to protect data in transit.

6. Cookies and Tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You may disable cookies in your browser settings; however, some features of the website may not function properly without them.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy and comply with legal obligations, including IRS nonprofit record-keeping requirements. Donation records are typically retained for a minimum of 7 years.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• The right to access and receive a copy of your personal data
• The right to correct inaccurate information
• The right to request deletion of your data (subject to legal retention requirements)
• The right to opt out of marketing communications at any time
• California residents may have additional rights under the CCPA

To exercise any of these rights, contact us at: contact@essentialtreesfoudation.org

9. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new Policy on this page with an updated effective date. Continued use of our website after changes are posted constitutes your acceptance of the updated Policy.

12. Contact Us